Olayinka Lawal
Director
A YouTube-first team helping creators, filmmakers and media brands turn views into long-term revenue.
We're selective. We work with creators who treat this like a real business.
Established creators ready to move from "creator" to "media company". You want systems, not chaos.
Join the network →You own film, TV or digital IP and want predictable, recurring revenue from YouTube.
Monetize your catalogue →Brands and agencies needing trusted African creators for real business outcomes.
Brief our team →LEADERSHIP EXPERIENCE FROM
Whether you're a solo creator or a studio with a deep catalogue, we help you optimise, scale and monetise your YouTube presence.
Upload calendars, series design, and content planning
Ad optimization, sponsorships, and revenue growth
Optimized titles, tags, and click-worthy thumbnails
Protect your IP and monetize reuploads
Right creators for your brand goals
Numbers your CMO can use
Vetted creators, clear contracts
Brief to delivery, we handle it
We connect your brand to premium African creators and IP – and manage everything from brief to reporting.
We've led YouTube creators and content in Africa at the highest levels, so we know how to grow channels, sharpen strategy and unlock serious revenue for creators.
Over 17 years commissioning and launching films, series and digital originals, giving us deep, end-to-end understanding of content, audiences, monetisation and the YouTube landscape.
We handle strategy, SEO, thumbnails, programming, monetization, rights and reporting – so your content works harder without you burning out.
We specialise in African stories with global potential, helping you grow in Africa, the UK, US, Europe and the wider diaspora.
A glimpse into some creators and content we've helped grow across Africa and beyond.
Creator x Brand Collaborations
We unpack your goals, content and audience
Deep dive into analytics, SEO & monetization
Set up workflows, tools & communication
Optimise, report & refine while you create
Creative Motley is led by directors Olayinka Lawal and Gbenga Sosanya, combining creator management, commercial growth, brand partnerships and financial education expertise.
Directors of Creative Motley Ltd
Focused on creator management and commercial growth
Building brand partnerships, sponsorships and media revenue
Developing financial education, workshops and consultancy programmes
Olayinka Lawal
Director
Gbenga Sosanya
Director
"Creative Motley transformed how we think about our catalogue. What was sitting idle is now generating consistent monthly revenue."
Creative Motley transformed how we think about our catalogue. What was sitting idle is now generating consistent monthly revenue.
Media Partner
Film Production Company
Finally, a team that understands YouTube AND African content. My channel grew 3x in 6 months with their strategy.
Content Creator
Lifestyle & Entertainment
The brand partnerships they've brokered for us have been game-changing. Professional, clear terms, real results.
YouTube Creator
Comedy & Skits
If you're serious about turning your content into a scalable, global business, we'd love to hear from you.